HVAC Website Design

Air conditioning and refrigeration website design

Are you looking for a new website for your air conditioning business?

You may already have a website and want it updated, or perhaps you are getting online for the first time. Either way, our websites aim to outperform your competitors while making it super easy for customers to contact you.

If you want to grow your business, you’ll need one of our conversion optimised HVAC industry specific websites.

We create Search Engine Optimisation (SEO) friendly sites and provide your HVAC content!



Look good on mobile

Your new website will work across mobile, tablet, laptop and desktop computers.


Get more customers

Attract more customers with a conversion optimised website.


Grow your business

Make your website work for you and grow your business.

Why is conversion optimised website design important?

Gone are the days when any old website would do. Today, the online market place is extremely competitive and you need to stand out from other industry providers.

This is what you get:

  • User friendly site that allows customers to ‘click to call’ from mobile
  • Popup contact forms
  • Supplier/manufacturer logos – Daiken, Mitsubishi, Fujitsu etc
  • ARC Australian Refrigeration Council logo
  • Customer testimonials
  • Service area pages – maintenance, split systems, multi-split systems, VRF systems, ducted etc
  • Prominent phone number and contact details on every page, making it too easy for customers to contact you
  • Service area/region targeting
  • Great page design, graphics and powerful copywriting

If you are using an old website design or a generic theme, chances are your site is slow and losing you business.


Stand out in local search

You want your air conditioning services to be found by customers on Google. One of the most effective ways of doing this is by ranking well in local search. Local searches are based on relevance, prominence and distance.

Your new conversion optimised website can integrate with your Google My Business map listing.

We’ll help maximise your local exposure by optimising your Google My Business profile as part of your website project.


Rank well, long-term

For sustained business growth in the air conditioning, refrigeration and heating industry, you’ll need your website to rank well in organic search.

As part of your Orion Marketing conversion optimised website, we take care of your SEO basics. Many clients choose to later invest in a separate SEO or content marketing campaign to further boost their rank position.

This will maximise your return on investment.


Does my air conditioning website work on mobile phones?

Does your website fit on mobile screens properly?

Check now.

If not, it may be hard to read and elements may not fit across the screen properly. Google recently rolled out website penalties for sites that are ‘non responsive’ on mobile devices. They call this their ‘mobile-friendliness’ ranking signal. Find out if your site is mobile friendly here.

If your site is not working on mobile devices properly, you may have already received a Google penalty.

This could be costing you money.


How do I start?

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    Book your phone consultation

    Send us your details using the Quick Quote buttons and we will confirm a date and time to discuss your business needs.

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    We start work

    We will start work on your site as soon as you give the go ahead. We write all copy, design all graphics and build your site from the ground up.

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    Your site goes live

    6-8 weeks later, your new site is ready to roll!

Request my quote

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Industry stats

There is so much demand in the current market for your services and expertise – if your website is not setup to take advantage of this you are definitely losing money.

Here are some fast facts (Aus Gov 2006):

  • The refrigeration and air conditioning industry is involved in direct spending of at least $15.96 billion
  • The industry employs at least 163,000 people
  • Australians spent more than $3.87 billion buying and installing domestic and small commercial air conditioning equipment in 2006
  • 63 million air conditioners were installed in 2006 – about 0.7 units per household

Marketing stats

If you consider these industry statistics alongside some internet marketing statistics, the business case for investing in a conversion optimised website has never been stronger.

Internet marketing facts:

  • 77% of online searches are performed using Google – how do you rank in Google?
  • Mobile searches (conducted on mobile phones) now surpass desktop searches – people are looking for businesses like yours on their mobile phones
  • 59% of consumers use Google every month to locate a good local business (source)